A senior creative at Blue Hive in London with substantial experience in delivering large campaign ideas across multiple channels for global brands and managing large teams to achieve creative design solutions.
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Concept & Art Direction
Ford Focus - Attraction comes as standard DM pack
A DM pack to support the launch of the anniversary edition of the Ford Focus. The brief was to emphasise the vehicle's main selling points. The pack therefore starts by introducing the word "attraction" and reveals different aspects of attraction as the recipient unfolds each section, this culminates in a poster of the anniversary edition. Attraction comes as standard.
Copywriter: Simon Kirkham -
Concept & Art Direction
2010 Discovery 4 Online Campaign
Online media and landing experience to support the launch materials for the new 2010 Discovery 4. The brief was to emphasise the vehicle's versatility, unexpected luxury and its capablities both on and off the road.
Copywriter: Liz Wise -
Concept & Art Direction
2010 Discovery 4 DM pack
A DM pack to support the campaign launch of the 2010 Discovery 4. The brief was to emphasise the vehicle's versatility, unexpected luxury and its capablities both on and off the road. The pack therefore starts by presenting the vehicle in extreme mountainous terrain. But when the recipient slides out the accompanying booklet, it reveals the vehicle in a modern urban environment.
Copywriter: Liz Wise -
Concept
Pringles - Pitch
Pringles set a global challenge to all their agencies to come up with a big, speculative, award-winning idea. Ours recognised the unique shape of a Pringle - and the insight that you have to smile to eat one. Out of the 40-plus competing agencies worldwide, our idea was shortlisted and came second.
Copywriter: Simon Kirkham -
Concept & Art Direction
2010 Range Rover Sport Online Campaign
Online media to support the ATL launch of the 2010 Range Rover Sport. The brief was to emphasise the vehicle's key selling points in a luxurious and impactful way, while highlighting the campaign message 'Powered By Intelligence.'
Copywriter: Liz Wise -
Concept & Art Direction
2010 Range Rover Sport - 'Every Road is Unique' DM pack
A DM pack to promote the 2010 Range Rover Sport, centred around a specific product benefit; its unique ability to read the road 500 times per second and adjust driving characteristics accordingly. We did this by showing some dramatic, striking and evocative roads around the world, highlighting the very different conditions that the vehicle can easily handle.
Copywriter: Liz Wise -
Concept
UPS - Pitch
With UPS there's always a way - A pitch for the UPS Small Business work. We aimed to highlight UPS' history of innovating unique bespoke products and services to help its clients reach their goals. Each press, online media, email or DM execution utilised an existing case study that brought to life the UPS way of doing business, 'There's always a way'.
Copywriter: Peter Wise -
Concept & Art Direction
2010 Range Rover DM pack
A DM pack to support the 'awaiting your approval' launch campaign for the 2010 Range Rover.
Copywriter: Liz Wise -
Art Direction
Johnnie Walker - Pitch
Given the chance to pitch for Johnnie Walker's digital business, we wanted to communicate our agency creds - in a format that would surprise, delight and physically demonstrate our creativity. So we paid homage to the client's big budget TVC and re-filmed it to include our personalised dialogue and message. Scouted and shot in a day, the film received spontaneous client applause at the presentation.
Executive Creative Director: David Harris -
Concept & Art Direction
Ford Fiesta 2008 Launch Campaign
The launch campaign for the 2008 Ford Fiesta. Simple and rich online media, emails, website, blog and Flickr group.
The website attracted over 1,039,938 visitors from 22 countries in the first 6 months alone. 98,850 of those visitors became valuable sales leads and 21,082 requested a test drive.
The Flickr group went on to become the fastest growing, with over 6,000 members and 7,500 images submitted.
Copywriter: Liz Wise
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Concept & Art Direction
Ford Fiesta 2008, pre-launch ‘teaser’ campaign
Incorporating a suite of simple and rich online media plus emails – and a microsite that generated a substantial 745,326 unique visits in the 3 months, with a way above average 13.6% visitors requesting more information.
Copywriter: Liz Wise -
Concept & Art Direction
Land Rover 60th Anniversary
This interactive site was designed to celebrate Land Rover’s 60th anniversary and highlight the company’s many product and technical innovations. It also showcases Land Rover's iconic advertising and 'the spirit of adventure' across a specially created digital frieze over 4.27m (14ft) long. Even without online media support, the site generated 54.843 unique visits in just the first 3 months.
Copywriter: Diana Henderson -
Concept & Art Direction
LRX Concept Vehicle Microsite
A microsite to launch Land Rover’s new concept vehicle the LRX. Concepted, designed and built in just 1 month, this site received 328,724 unique visits from prospects in over 80 markets in the first 6 months of its launch.
Copywriter: Diana Henderson -
Concept & Art Direction
Freelander 2 - Urban Golf
A suite of rich online media ads that brought important facets of the Freelander 2 to life and supported the ATL ‘Urban golf’ campaign theme.
Copywriter: Diana Henderson -
Art Direction & Design
Range Rover - At home anywhere
In support of the ATL campaign, this microsite utilises 3D domes (shot in Iceland) and CGI vehicles to create a linear journey through dramatic worlds – all designed to dramatise the Range Rover's many capabilities.
Copywriter: Diana Henderson
Concept: Toby Hodgson -
Concept, Art Direction & Design
Ford Mondeo Launch Campaign
A suite of simple and rich online media along with emails, microsite and a wap site to support the ATL 'It only takes a glimpse' campaign.
